Paint the town―Tiffany & Co.―blue was the brief to launch the new Paper Flowers collection. Inspired by the collection and campaign, this city installation was a tribute to iconic New York moments, brought to life on the streets of Melbourne’s luxury precinct, Collins Street. A custom NYC Taxi and downtown street posters peppered throughout the city transported Melbournians to New York. An architectural art sculpture in the form of a chrome, life-size glass house, was the star of the show.