To celebrate the launch of the newly renovated Westfield Carindale Shopping Centre in Perth, pop-digital-artists, Craig & Karl, were commissioned to create an immersive experience that transported consumers into an extraordinary world of gigantic proportions, ZOOM— “a part pop up, part bouncy castle, part augmented reality, the inflatable art piece an all-out sensory experience.” The Design Files. Augmented reality brought to life these fantastical objects via a download app specifically created for this activation, a digital immersion and an escape from reality.